The confused consumer
Indian consumers are yet to become environment-conscious. In the West, consumer groups conducting comparative tests for products voluntarily took up the task of assigning environment benefits as a parameter for evaluation. This led to awareness among consumers, who then made demands on manufacturers. The awareness in the West is tremendous. "The Consumer Union in uk started in 1935 and their newsletter Consumer Reports has a circulation of 5,000,000. What I am trying to say is that whether manufacturers are cashing in on consumers' lack of awareness is not a major problem. The consumers in India do not pay attention to all these claims in the first place. I am not even sure whether the majority of Indian consumers know what they mean when they say
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