Adapt to survive: business transformation in a time of uncertainty
The world is witnessing dramatic changes in the environment, in technology, in the economy and in society. ‘Business as usual’ is no longer acceptable, and the question is how long can the world continue pursuing consumption and growth predicated on ever-increasing efficiency. The Coronavirus pandemic has amplified concerns about the highly interconnected and vulnerable state of the global economy, the relationship with nature and the prospects for each living being on this planet, including people, to survive and to thrive.To navigate and survive the coming decade of transformative change, every business will need to harness all the ingenuity, creativity and imagination they can muster. We will need CEOs and entrepreneurs to steer the economy and their businesses away from relying on the exploitation of nature and people and towards a new model of prosperity, based on green and regenerative principles. It is time for leaders in business to overhaul their purpose, plans and strategies for this new context and explore different futures, engage with new partners and create space for experimentation. With so much at stake, clinging to business-as-usual is not just risky, but a narrow and irresponsible approach. The only way to prepare for the future is to explore how companies can take on nature positive approach, starting today.
