Harnessing rural radio for climate change mitigation and adaptation in the Philippines
The working paper documents the pilot rural radio campaign, dubbed as 'Climate Change i-Broadkas Mo', implemented by the CGIAR Research Program on Climate Change, Agriculture and Food Security in Southeast Asia (CCAFS SEA) and the Philippine Federation of Rural Broadcasters (PFRB) in strategic regions of the Philippines from 2015 to 2018. The radio campaign provided PFRB affiliated broadcasters with scripts and ready-to-be-aired (RTBA) interviews on climate-smart agriculture. The lessons learned from the project can be used to enhance the capacities of rural broadcasters on climate change reporting and to create a demand for radio-based distance learning, not only in Northern Philippines, but in similar regions in Southeast Asia.
