Guide to communicating carbon pricing

Effective communications are integral to designing and implementing a carbon price. They provide the means for building acceptance internally across government and externally with key stakeholders and the wider public. This shared understanding and acceptance is essential for building a robust policy that can be sustained through electoral and economic cycles. This Guide provides practical, step-by-step guidance on how to develop communications strategies for carbon pricing, and how to integrate communications into the policy making process. The evidence is drawn from a large body of formal research, including over 30 interviews and an international survey of leading practitioners from governments, civil society, and business.