The Olive currency: A comparative account of community based ecotourism ventures in western India
One of the fastest growing divisions of the tourism industry, ecotourism is touted for demonstrating both conservation and economic benefits. The main objectives of ecotourism are ostensibly to provide financial aid for conservation of natural areas and ensuring employment and economic profits for those living in the area. This is expected, in turn, to result in the involvement of local communities in conservation and management activities. Consequently, local involvement could ensure the sustainability and longevity of such initiatives. However, very few of these initiatives have had great success.