From here to there: a creative guide to making public transport the way to go
In an attempt to give public transport a competitive edge, EMBARQ released a report on marketing and branding public transport. The reports aims to help guide cities and public transit agencies in making mass transit a competitive and desirable alternative to private vehicles. Titled, “From Here to There: A Creative Guide to Making Public Transport the Way to Go,” the report hopes to encourage cities and transit agencies to think critically and creatively about how to make public transport the preferred way to travel