Tobacco packaging regulation: An international assessment of the intended and unintended consequences
An international Deloitte report, commissioned by British American Tobacco, reveals that increasing the size of health warnings on packs and introducing graphic warnings has not directly reduced tobacco consumption – and calls into question whether plain packaging will achieve government health objectives.
http://www.bat.com/group/sites/uk__3mnfen.nsf/vwPagesWebLive/DO8GHFEN/$FILE/medMD8GHFFW.pdf?openelement