Anytime is ad time
response
Companies rely on advertising to convince people to buy things they don't need. They also use advertising to salve their easily hurt egos. And any event, or moment, is grist to this doubly strategic mill.
Four days after the New Delhi based Centre for Science and Environment went public with its report on pesticide residues in bottled water, a huge ad appeared in the Saturday (February 8, weekend) edition of The Times of India (a Delhi daily). It was about Aquaguard, a domestic water purification gizmo sold by Eureka Forbes. Transforming the hullabaloo over pesticide-ridden