Maruti explores the countryside
IN THE run-up to the Tata Nano's October launch, Maruti Suzuki India (MSI) has decided to step up its rural marketing drive. For starters, it proposes to penetrate the great Indian heartland, reach every taluka and panchayat by unleashing all its leading economy models at attractive prices. The mission is to tap all customers who can afford a car. Small wonder, Maruti is relying heavily on