Shoppers need a nudge to buy green
Andy Redfern, co-founder of the website Ethical Superstore.com, has no illusions about consumers who claim to be green. "We had a rush last year on solar iPod charges . . . and most of them were going to Glastonbury," he says. Even if people who buy things with an environmentally friendly claim do so for selfish purposes, there is no doubt that people are buying more of them.