Blogs turn up heat on greenwash
Bloggers have increasingly switched the focus of their online musings to environmental sustainability - and are taking a particular interest in companies' actions. Consumers are increasingly using the internet to voice their greenwash concerns A report from US market research firm Nielsen Online shows the online buzz about sustainability grew 50% in 2007. Consumers were quick to use the web to condemn greenwashing and voice their scepticism about corporations, researchers found.