The popular Hindi press
According to a new survey, the Hindi press is more popular compared to the top-selling English newspapers. In the readership survey conducted by Media Research Users Council, the language press edged out English newspapers as well, with Ananda Bazar Patrika in Bengali having 158 lakh readers, followed by Lokmat in Marathi and Daily Thanthi in Tamil.
The Times of India (toi) leads in English with 135 lakh readers, but it goes down to the fifth position compared to the Hindi press with Dainik Jagran having 536 lakh readers and, Dainik Bhaskar 306 lakh.
Non-news magazines grabbed four positions among the top 10 in the English press. Reader's Digest occupied the fifth position with 49 lakh readers, followed by General Knowledge Today with 44 lakh.