Reeling under a crisis over waste in their neighbourhood in 2000, two concerned citizens of Rajarajeshwari Nagar did something unexpected. Instead of waiting for the government action, they instead formulated a new plan to spread awareness about waste disposal among residents in the area.
Goaded by regular complaints from people in the area and drawing inspiration from a waste collection plan being enforced in Hanumanth Nagar, VNVP Rao, the president of the Ideal Home Residents Association in Rajarajeshwari Nagar — with the help of a friend who had returned from recently cleaned-up Surat — attempted to spread awareness about the proper disposal of waste. They also strived to enlist the support of the BCMC (Bangalore City Municipal Corporation) to support this endeavor.