<font class="UCASE">the</font> Union ministry of chemical and fertilisers has from November 2, 2006, enforced a new drug pricing system covering 886 generic medicines produced by 11 pharmaceutical companies. As against the 200 per cent and more margin earlier charged by wholesalers and retailers, now the former will get a 15 per cent margin while retailers will get 35 per cent over the manufacturing cost of non-branded and generic medicines. The Drug Price Control Order was issued on September 29, 2006. However, retailers said they couldn't come under this regime so fast.