For the average Indian, Tata stands for ethics, responsibility and environmental consciousness. As a corporate, Tata Steel boasts of a stringent code of environmental conduct. However, there are paradoxes galore in Tata's social and environmental record, including its ventures in Kalinga Nagar, Singur, Sukhinda, Mithapur and Bhopal. The port at Dhamra, a joint venture between Tata Steel and Larsen &Toubro, will be the latest in that list unless the company puts its environmental theory into practice before it is too late.