Tourism is a success in Kerala as it revolves around the region’s roots — its art forms, cuisine, ethnic products, martial art forms etc., Amitabh Kant, managing director and CEO of Delhi-Mumbai Industrial Corridor, who was formerly secretary of Kerala Tourism, said.
At a session on tourism at the Emerging Kerala meet on Friday, he spoke of how tourism came to the rescue of many ‘nalukettus’ (a type of traditional building), which would otherwise have been torn down and sold. “We must constantly innovate, while retaining the State’s native charm. We should also restrict construction in pristine locales.