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Climate neutrality claims How to distinguish between climate leadership and greenwashing

A growing number of countries and companies are setting climate neutrality and net-zero targets. Many countries’ and companies’ efforts towards climate neutrality play a positive role contributing to the fight against climate change and reducing global emissions. However, some of these commitments only obscure the actual impact and ambition of actual climate efforts. In order to enable citizens, investors, consumers and other stakeholders to make an informed judgement, it is crucial that countries and companies are transparent about what exactly their target covers and how they intend to reach it. This discussion paper explores a number of climate neutrality targets and what factors are important to consider when trying to gauge their ambition.