Greenwash is 'threatening green pound'
Increasing greenwash in advertising could turn consumers away from spending their money on environmentally-friendly products, a new report has warned. The Greenwash Guide, produced by Futerra Sustainability Communications, found that the number of complaints about green claims lodged with and upheld by the Advertising Standards Authority has doubled since 2004. It also reveals only one of the top ten UK advertising agencies has a specific policy to avoid creating greenwash.